Despite all the benefits of online training for corporates, learning and development departments often struggle to keep employees motivated and engaged with their assigned training programmes.
There are several ways of motivating and inspiring staff to participate in e-learning, indeed this is one of the areas in which FUEL assists its clients through its academy management services. Below are some ways to market your online training internally.
Choose the training you want to promote
Prioritise the skills you want your staff to concentrate on, or those which they might have suggested via a survey or verbal feedback. From that point, select the corresponding training modules or courses and create a campaign to highlight them.
Do a marketing campaign
Schedule an internal campaign to promote the prioritised training content which delivers the message to staff in different channels. This could involve posting a relevant story or video on the LMS platform, doing an SMS broadcast or an emailer. Collecting data from each to measure the level of engagement is recommended.
Share personal experiences with the content
It can be effective to post short articles describing what specific training modules contain and to include actual feedback from an employee explaining how the training helped them and why it was worthwhile.
Some organisations find running webinars an effective way of highlighting specific topics. These allow the expert in the training topic a chance to explain the content and generate interest in it. They also allow staff the chance to ask questions and interact. Using an LMS which has webinar functionality and user forums, such as FUEL Learn, is important.
Send regular e-mailers
Sending a monthly email to your staff or specific learner groups is a simple but useful way of staying in regular communication. These can also be tracked so you know who and how many of your people have opened them.
Motivating your learners can be an ongoing challenge so it is necessary to maintain regular communication through in-house marketing efforts. Keeping your staff engaged in a continual learning programme allows you to make the most of your e-learning investment and is so important in the hybrid work environments of today.