Incorporating Microlearning In Retail Online Training
From sales staff and customer service representatives to warehouse team members, every member of an organisation plays a crucial part in a company’s success. Proper training is therefore required in order to properly support your consumers.
Microlearning is an efficient and effective way to reinforce, refresh, and provide immediate online training. Whether it is used cover compliance topics or provide updates on product benefits, today’s workplace can benefit from well-delivered e-learning to improve performance. Training that is beyond text-based checklists.
The following are a selection of ways in which microlearning can be used to support sales training:
Product Photographs
Use photographs of the latest line of products, outlining their top features and benefits. Add explainer text to show staff how they can pitch the product and highlight selling points. As an example, featuring a new product that is easier to operate and maintain thanks to new design features. An illustration could also been included to show the product’s inner workings. Diagrams are ideal for more complicated items with many moving parts and allow you to magnify certain elements for clarity.
Daily Sales Tips
Post daily tips on your company community platform which employees can use to improve their upselling. Tips could focus on a specific product or on techniques that allow staff to improve their sales. Top performers could also be used to share their own tricks which have been successful for them. Posts could include images, infographics or other digital training resources.
Customer Service Simulations
A common challenge associated with retail is dealing with difficult customers. Staff need to be prepared for a range of potential scenarios. Using customer service simulations in retail sales training allows staff to deal with these experiences without having to risk the company’s brand reputation. Add images, sounds and customer personas to provide contextual knowledge and improve the sense of immersion.
Pop Quizzes
Pop quizzes allow staff to evaluate their knowledge and identify gaps on their own. A quiz might reveal they need to work on some specific product knowledge or that they should build their selling skills to make sure they reach their daily targets. Multiple choice, or bite-sized simulations and scenarios can be used.
Compliance Infographics
Infographics are a staple of microlearning. When part of retail online training, they are a valuable compliance tool that helps convey company policy and regulations. An infographic might feature top health and safety tips, or dress code violations to be avoided. Use relevant images, bold colours and descriptive text to provide the required refreshers.
Animated Tutorials
Gain the user’s attention by incorporating animated online training tutorials that showcase end-to-end procedures and highlight key skills and tools employees need to perform it. Illustrate crucial tasks so that employees can mimic behaviours at the workplace.
Troubleshooting Videos
Identify the most common challenges your employees face and use them to create a troubleshooting demo. For example, show them how to navigate a conflict with colleagues. Provide practical examples they can use to boost performance and productivity.
Short digital training modules can help improve performance, mitigate compliance risks and product knowledge throughout your workforce. Help staff better understand your organisation and its offerings, and identify gaps that keep them from reaching their full potential.
FUEL are content creation experts who can transform your bland, wordy training manuals into engaging, interactive microlearning modules which your staff can access online anytime. Call us now to find out more.
