FUEL is excited to announce the launch of its first-of-its-kind market research platform – InsightFUEL – designed to interact with any LMS to pinpoint required training actions.
With this new platform, market insights are gathered and automatically evaluated against your training content and objectives using AI and machine learning.
The solution is fully managed by FUEL to ensure success and smooth operation. Multiple projects can run simultaneously as required. The types of projects include:
- Consumer surveys
- Mystery shopping
- Product sampling
- Idea generation
- Design feedback
- Ad testing
- Brand positioning
- App testing
FUEL creates, runs and manages the research campaigns for you. Depending on the type of project, feedback can start being received in minutes, providing advanced analytics displayed on data dashboards.
The benefits of InsightFUEL include:
Consumer audiences are crowdsourced online to match your desired target market demographics and lifestyle interests.
Costs are generally 50 percent cheaper than traditional market research. Pricing is based on the type of survey, the number of questions, and the number of participants.
Surveys are sent immediately to consumers. Feedback is received in minutes and displayed on a real-time dashboard.
How does the process work?
Step One: Create surveys
A built-in form builder includes various question types, logic jumps, and other advanced features.
Step Two: Target audiences
Audiences are defined to match your needs through the platform’s standard demographic profiling and advanced lifestyle filters.
Step Three: Collect responses
Once a survey is sent, consumers matching your audience requirements are immediately notified. Feedback from participants can start being received in minutes.
Step Four: Connect research and training data
The platform automatically correlates research feedback to the training data in your LMS.
Step Five: Identify issues
Specific areas of underperformance at sites are highlighted in the reporting analytics.
Step Six: Recommend actions
Training campaigns are specified for delivery to those sites where performance issues have been identified. These campaigns can include training content already in your LMS and suggested new content to be created due to identified gaps in performance.
To find out more about InsightFUEL and how it can work for your company, please feel free to get in touch with us at firstname.lastname@example.org or visit the webpage at https://www.fuelonline.co.za/insightfuel