While purchasing off-the-shelf digital learning content is simple and usually more cost-effective than bespoke content creation, there are plenty of advantages to the latter which make it worth the expense and effort.
Tailoring content allows an organisation to recreate identical scenarios your learners could encounter in their work so management can accurately gauge their response and improve accordingly. This allows for constructive feedback while they’re still involved in the learning process.
By being able to closely relate to the content, motivation to learn is increased. Staff can see how the training will directly benefit them in their job.
The lack of clear branding is another limitation of generic content. With custom content, you can design and brand your e-learning from start to finish, ensuring the look, language and graphics are in line with your brand.
No licensing fees
Off-the-shelf training content normally has annual licensing fees attached. Once created, owned content provides unlimited access. Initial development costs can be high, however, creating and owning your own content is more cost effective in the long run.
Creating content allows companies the option of updating and changing it at will. That is not possible with off-the-shelf content. Updating content is necessary when analytics reveal employees losing interest or assessment results not improving. You might also observe a lack of practical application of the skills taught in your training content. Industry standards may also change, required updates. Making changes to address these needs is all within your control when the content is your own.
Tailored assessments and feedback
Assessments and reporting are two of the most important aspects of online training. These allow management to determine if the content is successfully delivering on the key learning objectives and reveals areas requiring more attention. Ensure learners are receiving relevant training by creating custom content with assessments and feedback. Generic content carries the risk of not imparting the exact skills and knowledge required to make a difference at your organisation.
Creating your own content ensures that you can tailor your training content to suit your goals and your staff, rather than relying on generic content which might fall short.