While off-the-shelf digital training content can be more cost effective and less hassle than creating your own content, there are many important advantages to bespoke content that make it worthwhile.
Training matched to your specific needs
Tailored content allows you to recreate actual scenarios your learners could encounter in your business or industry. This allows learners to see and understand how their response to different scenarios can directly affect the outcome. Useful feedback can then be given while learners are still engaged in the training process.
Outcomes become even more effective when learners are presented with a specific scenario relating to their role, instead of a generic situation. Increased relatability means effective understanding is more likely to occur. Learners can see how a learning experience will directly benefit them in their job role.
Clearer brand communication
Generic content is not brand specific. Custom content creation allows you to design and brand learning material from start to finish. This ensures the look and feel, language and graphics are in line with your brand.
No licensing fees
Off-the-shelf content usually has licensing fees attached which require regular renewal to maintain access. Building your own digital content ensures ownership and limitless access. The only costs associated with creating your own content are the initial development fees and any costs incurred as updates are made to the content. Initial costs can be high, however owning your content is normally more cost-effective in the long run.
Up-to-date, relevant content
Being able to update your e-learning content allows you to be in control and make sure training remains relevant and effective. Information can be deleted, added to, or updated at any time. This is not possible with generic content. The ability to update content should always be a consideration when trying to encourage employee engagement, measuring against company objectives, and keeping up with industry standards. Having control of your own content allows you to meet these needs.
Tailored assessments and reporting
Assessments and reporting are two of the most important elements of online training. These allow you to determine if the content you are delivering is successfully meeting key learning objectives and illustrate where attention is required. By creating custom content and assessments, you can ensure your learners are receiving relevant training and are not missing important data.
Keep learners motivated
Enhancing learner motivation is one of the most significant advantages of using bespoke training content. Focusing on the language and graphics used, and the course design, allows you to tailor your training to your audience, creating an effective and relevant training experience that will motivate your learners.
FUEL Online has more than two decades’ experience creating effective custom digital content using a variety of different methodologies. Let us ensure your content help your business achieve its goals, and your reach their full potential.