Purchasing off-the-shelf training content is often more cost effective and pain free than creating content. However, creating your own content presents a wide array of advantages that are worth the expense and effort.
Tailor your training to meet your needs
When creating your own training, you have the ability to tailor the content you are creating. This allows you to recreate realistic scenarios that your learners could encounter in your business or industry. Bespoke training allows learners to see and understand how their response to a scenario can directly affect the outcome. This allows for constructive feedback while they’re still involved in the learning process.
This outcome is more effective when learners are presented with a tailored scenario that relates to their role, rather than a generic scenario. By being better able to relate to the content, learners are more likely to be motivated to learn. Learners are able to see how the learning experience will directly benefit them in their job role.
Clearly communicate who you are as a brand
A concern with purchasing off-the-shelf content, is the lack of a clearly defined brand. Generic content will never define your brand as clearly as creating custom content. With custom content, you have the power to design and brand your content from start to finish. This ensures that everything from the look and feel, to the type of language and graphics used, is in line with your brand.
Minimal licensing costs
Off-the-shelf content often has licensing fees required in order for you to maintain access. Creating your own content ensures ownership as well as unlimited access. This means that the only costs associated with creating your own content are the initial development fees and any fees incurred should you need to update the content at any point. Although the initial costs of development can be high, creating and owning your own content is more cost effective in the long run.
Easy-to-update custom content
Updating your content is easy when it’s your own; you can make the call on whether to add or take away information. When you purchase off-the-shelf content updating and editing training materials isn’t a possibility. Updating content should always be a consideration when you see the patterns like employees losing interest, assessment results not improving, lack of practical application by learners of the skills taught in your training content, or when industry standards change. Making changes to your own content to meet these needs is all within your control when the content it your own.
Tailor your assessments and feedback to suit your goals
Assessments and feedback are arguably two of the most important factors of online training. These allow you to determine if your content is successfully delivering key learning objectives to your learners, and which areas require more attention. By creating custom content with assessments and feedback, you can ensure that your learners are receiving training that is relevant to your organisation, rather than generic content that doesn’t impart the skills and knowledge required to make a difference at your organisation.
Enhance a learner’s motivation to learn
The ability to enhance a learner’s motivation to learn is one of the most significant advantages to creating bespoke training content. Spending time on the language and graphics used, and the course design, allows you to tailor your training to your specific audience, creating an easy-to-understand and relevant training experience that will motivate your learners.
Creating your own content ensures that you can tailor your content to suit your goals, and your learners rather than relying on off-the-shelf content that often doesn’t fully suit your training needs.