InsightFUEL
Next generation market research
Advanced market research powered by Human Intelligence for improved training results
Consumer
Insights
Identified
Issues
Targeted
Training
Improved
Results
The first-of-its-kind research platform that interacts with your existing LMS to pinpoint required training actions.
Targeted
Consumer audiences are crowdsourced online to match your targeted demographics and lifestyle interests.
Low-cost
Costs are generally 50 percent cheaper than traditional market research. Pricing is based on the type of survey, the number of questions, and the number of participants.
Fast
Surveys are sent immediately to consumers. Feedback is received in minutes and displayed on a real-time dashboard.
Connected
Insights are evaluated against training content and objectives using built-in AI and machine learning. Issues get identified and specific actions
are recommended.
Agnostic
Connect data points with any LMS to deliver actionable recommendations.
Fully managed
The solution is entirely managed by FUEL to ensure results and smooth operation with your LMS.
Run multiple projects simultaneously as required.
FUEL creates, runs and manages research campaigns for you. Advanced
analytics are displayed on data dashboards for actionable insights.
The Steps
1. Create surveys
A built-in form builder includes various question types, logic jumps, and other advanced features.
2. Target audiences
Audiences are defined to match your needs through the platform’s standard demographic profiling and advanced lifestyle filters.
3. Collect responses
Once a survey is sent, consumers matching your audience requirements are immediately notified. Feedback from participants can start being received in minutes.
4. Connect research and training data
The platform automatically correlates research feedback to the training data in your LMS.
5. Identify issues
Specific areas of underperformance at sites are highlighted in the reporting analytics.
6. Recommend actions
Training campaigns are specified for delivery to those sites where performance issues have been identified. These campaigns can include training content already in your LMS and suggested new content to be created due to identified gaps in performance.